Bridging the deep academic narrative of the Academy with the RA's new vision for the Masterplan (architectural development and opening up of the Academy, Schools and Collections), to support an ambitious 2018 fundraising campaign. Alison developed key messages, a clear narrative and identified aspects of the campaign that dovetailed with potential donor interest, the creative and educational aspirations of the RA, and the organisations's unique history and traditions.
Services: Strategic Positioning, Communications, Executive Support and Campaigns.
Refining and enhancing the organisational proposition for a new museum dedicated to children in London. This was a project that supported the transition from a more traditional identity to one which encompassed contemporary understandings of the potential of children's creativity and the value of the imagination. The work emphasises the cultural significance and status of the new institute, garnering support from political influencers and funding bodies. Alison's role here was focused on identifying priority audiences and defining the vision, mission and core narrative for this new series of 'labs' and destination.
Services: Strategic Positioning, Executive Support, Campaigns, Communications and Digital Culture.
As Executive Director of Communications and Public Affairs, Alison was responsible for the acclaimed repositioning of Southbank Centre around the reopening of the Royal Festival Hall. Generating over 4 million pounds of PR coverage and key stakeholder support, Alison also worked closely with the Chair, Chief Executive and Artistic Director on developing a pioneering vision for the public realm, a new public affairs function, and public-facing fundraising campaigns.
Services: Campaigns, Executive Support, Informing Policy, Strategic Positioning and Communications.
Bringing TES Global - the hugely powerful digital teacher's network - together with the arts and cultural sector in order to deliver a major cultural education initiative. Ensuring that the wealth of digital content produced by museums, heritage and arts organisations is made freely available for teachers worldwide to download and use. This project, championed by Lord Puttnam and Ed Vaizey MP (former Minister of State for Culture, Communications and Creative Industries), saw Alison develop the pilot concept and oversee its successful implementation. The partners she brought to the table are: Arts Council England, The British Museum, RSC, V&A and BFI/IntoFilm.
Services: Digital Culture, Partnerships, Executive Support and Campaigns.
As Executive Director of Advocacy and Communications and one of eight members of the Arts Council's Executive Board, Alison helped steer the organisation successfully through a challenging Government Spending Review (2011), and forge a positive new strategic direction. Alison's handling of media and political and artistic stakeholders is seen as a textbook example of how to turn a previously hostile environment into a positive one. As Executive Director she also developed significant partnerships with the BBC and digital initiative 'The Space'.
Services: Strategic Positioning, Communications, Digital Culture and Informing Policy.
As Director of Communications and Editor of the award-winning Art Quarterly magazine, Alison helped transform the National Art Collections Fund into the high profile campaigning charity (now known as The Art Fund), that it is today. In addition to leading national campaigns to save works of art for UK museums, she also spearheaded the Fund's 4-year free admission campaign (including the VAT solution) that led to the landmark moment when all national museums went free, in 2001.
Services: Campaigns, Executive Support, Strategic Positioning, Informing Policy and Communications.